Parul Tarang Bhargava
CEO and Co-Founder
VictoryTales always make efforts to bring most of the meaningful and powerful stories from around the world to empower and motivate our growing community. VictoryTales also believes that this inspirational interview will encourage you to follow your dreams, treat others with kindness, and never give up on yourself.
We are pleased to introduce Ms.Parul Tarang Bhargava, CEO & Co-Founder vCommission. Ms. Parul did her B.Tech (IT) from Guru Gobind Singh Indraprastha University and started her journey from a content writer to the CEO of the Company. Her journey started way back in the year 2006 when she was trying out new ideas to get fresh perspectives about the business world to make good efforts to bring impact. Ms. Parul believes that Affiliate marketing is a well-known strategy now-a-days to drive sales and create a substantial online income. She also believes that Incredible valuable to brands and affiliate marketers, and the marketing tactic are at the helm of many successful campaigns and plays an instrumental role in deriving desired results.
Know more about
The idea was conceptualized in the year 2006 and vCommission started in the year 2008 by a team of affiliates working for the western networks with a vision to revolutionize the Indian affiliate marketing industry and deliver unparalleled results to our partners. With collective efforts and hardworking of the team members, vCommission was ranked among the top 5 affiliate networks since the year 2012.
vCommission is India’s Leading Global affiliate Network delivering performance on the web & mobile to top worldwide brands through a growing network of 100K+ affiliates. The company is a subsidiary of Adways VC India Pvt. Ltd. Which is a joint venture with Tokyo Stock Exchange-listed company Adways Inc.(Japan), the No. 1 Affiliate Marketing company in Asia.
To know more about the vCommission kindly Visit Website.
Tell us a little bit about yourself (background) and your journey as an entrepreneur, please; Your introduction and journey so far.
Our journey started way back in 2006, this was a time period when we were very young and open to trying out new ideas, get fresh perspectives about the business world and see how far we could make our impact. What we noticed was that although affiliate marketing was a huge thing in the global market, it was still at a nascent stage in our country. In fact, during those times, several brands did not even accept Indians as someone with whom they could foster business partnerships. Witnessing this for ourselves, we thought that yes, this industry does seem to have upside potential and we can fill the underlying gap present in the Indian market if we act with the right approach. Now, when I look back and compare the ‘then’ and ‘now’, all I can say is that though we have accomplished much, we are still on the tip of the iceberg. As an organization, we still have a long way to go, learn many new things, maybe even fail at a few of them, however, in the end, come out victorious. Perhaps, this is how I like it. I don’t like to stop, I always keep looking for better and more substantial opportunities, challenges and everything in between that helps us forge ahead.
Why did you choose entrepreneurship over a job?
To be honest, during my whole journey from being a content writer to becoming the CEO of vCommission, I would say that I’ve surprised myself not just once but many times over. For instance, I didn’t think that I could ever do sales, or maybe manage such a huge team of people with such efficiency. But then again, it was the journey that taught me, and I feel only gratitude that it did.
For me, everything zeroes down to two things. The first being highly aspirational and the second being that I as a person have always been very open to learning new things and experiment. These two factors have played an instrumental role for me to chase bigger goals in life and pour all my energies to achieve what I really wanted for myself.
What gets you out of bed in the morning i.e. what’s your source of motivation?
A fairly good question. I would say that the mindset to achieve day on day and lead our company to new heights of success is what keeps me going. At the same time, this is something that also keeps me grounded and hustle harder than others. Because, in the end, it is all about the ability to act decisively when the situation demands so! This is something that has made all the difference in my eventful journey as an entrepreneur.
What challenges/obstacles did you face in your journey so far?
To this, I would say that ups and downs are an integral part of anyone’s journey so as in my journey too, and I acknowledge that they have been a part of our journey as well or maybe I would even say that they have acted as the steppingstones to achieve greater success. However, I feel myself pretty confident that with our team, I will be able to eventually sail through any difficulty and come out victorious.
What comes first for you - money or emotions?
Although these two things usually don’t align with each other, I have seen that if mixed in the right proportions with a business-oriented approach, it can work wonders for any organization. I would even say that as any business is an entity in itself, it needs to have emotions, not personal, obviously, but business-oriented things like concern for quality deliverables, client satisfaction, targets & roadmaps we plan & how to achieve them, etc. Money is obviously the priority but on the personal front, I believe if your value creation process is right for your clients as well as your team, the money will automatically come as a byproduct of it.
How do you handle the pressure and manage stress?
I personally feel that spirituality is something that can change anyone’s life for the good and give it a better course of action. From the last 450 days or so I have not missed out on a single day of my meditation. It helps me remain calm, chase goals with greater efficiency and clarity of thought. Secondly, delegating work to my associates takes a great amount of stress off my shoulders. So, I would say meditation and my team are the two foremost factors that help me handle pressure and manage stress in a very effective way.
What is one strategy that you believe has helped you grow as a person/startup?
I would say that my keen eye to identify opportunities and act swiftly upon them has been one of the major things which have helped me grow as a person.
In your opinion what are the keys to success?
I would say that to be persistent in your approach and never give up on what you truly believe in. Yes, this is especially for all the aspirational young people who want to excel in their careers. They need to understand that there is no such thing as overnight success. For anything good to happen, you need to give it time and work on it with a growth mindset.
What advice would you give to someone starting out as an aspiring entrepreneur?
Any aspiring entrepreneur should always remember that nothing is done overnight, satisfaction does not come overnight. You need to preserve; there is no second option for that. Secondly, especially aspiring entrepreneurs who want to start up, should always have a learning attitude towards everything. And if you feel confident and motivated enough that you must do it then you should do it. There is no age, no gender, no degree required to take the plunge. To this, I would also add that do not focus on money initially, rather go for value creation and creating something sustainable.