Bhavini Khakhkhar

Tell us a little about your organization and your organization’s journey so far.

Lely’s is the brand name that offers the best exclusive beauty products online in India with a complete range of grooming products like Skincare & Hair Care products catered especially for your needs. About my organization’s journey I would like to apprise that right from the beginning I decided to build my beauty brand of innovative quality products. Since the beginning, I had one goal - to not only make people beautiful but also make them feel more confident about their looks – and that is the crux behind creating Lely's!

Tell us a little bit about yourself (background) and your journey as an entrepreneur, please.

Greetings, I'm Bhavini Khakhkhar, founder of Lely's - the beauty brand that is just right for you! Every single day I wake up with the feeling of gratitude that I am a part of this beautiful mission. Throughout each day, I commit myself to learn new lessons and adopt the changes necessary to improve my skills and knowledge. As I achieve my dreams, every person associated with me is gracefully empowered to achieve their dreams. I believe that success is a matter of defying expectations, overcoming obstacles, and creating opportunities that might not otherwise exist.

Why did you choose entrepreneurship over a job?

When I was a teenager, I was smitten by beautiful cosmetics and make-up. I watched ads that lured me to purchase beautiful cosmetics - and when I purchased them, the results were not what I had hoped for. This might be happening with most of the buyers of cosmetics I believe. My first turning point was at that time – and that was the time when I promised myself to build the best cosmetic-products line in India which will not only stand true to the expectations of the buyer but also shows the result after its use.

What gets you out of bed in the morning i.e. what’s your source of motivation?

Regarding my source of motivation, I feel every morning, the first thing I do is thank God for giving me another beautiful day. I make sure that I utilize the awarded day with my full potential and energy to bring a smile to my people’s faces. I usually decide my big goals to be achieved soon and divide them into small goals, daily goals to achieve the desired objectives. Every morning I wake up with a particular goal in my mind to be achieved. I even get excited about each small task and when at the end of the day, when that is being achieved, I feel a sense of completeness. I usually make sure that my goals should not be piled up and remain unachieved.

What comes first for you - money or emotions?

The feelings of satisfaction, joy, pride, or triumph that come from accomplishing something are very important to most of us. But, for me, emotions always come first in my personal life while I always choose to work hard for financial growth for my business.

How do you handle the pressure and manage stress?

To ease the pressure which comes to my mind by I spending some time talking to myself asking certain questions like – how much important is it in my life/business? What could be the best way to get things done? What if I choose the other way? I set priorities according to the demand to manage the stress whichever comes in me. I visualize the outcome I will get once I achieve the goal. I discuss it with my team members and ask their opinion and support to overcome the pressure. We celebrate small victories and reward ourselves to get going for the next goal.

What is one strategy that you believe has helped you grow as a person/start-up?

I believe that helped me grow as a start-up as I have been greatly benefited by my ethics and values throughout my life. I also believe it is very important to adhere to good ethics. Most of the time I have experienced that when you have good values, you will always be involved in good deeds. By eliminating behaviours that do not conform to my sense of right and wrong, ethical values like honesty, excellence, and ownership helped me deal more effectively.

​

In your opinion what are the keys to success?

earning is an essential part of my life and I believe that is the key to my success. Information and continued learning nourish my mind just as food nourished my body. I believe each career and organization should make lifelong learning an integral part of their activities.

What advice would you give to someone starting out as an aspiring entrepreneur?

I believe every team-building exercise is intended to make employees stronger as a unit. The stronger the team the stronger the organization. I had personally witnessed the impact of this approach on employee productivity, employee motivation, collaboration, and building trust and respect between them.