Shailender S Tripathi

Where did the idea to start something like this come from? Please also talk us through your background and your journey as an entrepreneur;

I come from a farmer background where I see my Grandfather, Father, and other people working very hard in their farmland for their livelihood using fertilizers and pesticides to yield more grains which they don’t know about their future consequences. During my traveling to various states and visits to different Organic Farms, I came to know the alternative of using fertilizers and pesticides which keeps our life healthy and most important conserve our Mother Earth.

The whole idea of being entrepreneurship came from the rich experience I developed through my Organic journey in Top-notch companies, their operations from farm to fork.

Why did you choose entrepreneurship over a job?

To be an entrepreneur one day was always there in my mind. But before that, I need to know the depth of knowledge in the functioning of the whole operation and have a chance to interact with interesting people. During the course of time, I realized this job as monotonous and humdrum where I completely found myself at a loose end. So, I planned to drop this 9 to 5 job to give myself more productive time and make my vision more diverse in the field of Organic for the sustainable development of our farmers who are the real winners.

What was your key driving force to become an entrepreneur?

The farmer background and rich experience in the Organic Journey made my path challenging but more enjoyable and satisfying where I get an opportunity to transfer my knowledge to farmers making them aware about the Organic Farming.

What’s your source of motivation?

The answer to this question is more or less the same answer as I explained earlier: my inner desire to do something for my farmers and sharing with them my knowledge which I have learned during these years so that they can do justice to their mother Earth by making the land and soil sustainable.

How many hours a day do you work on average?

Truly speaking I do not believe in quantity but the quality I use to spend in my entrepreneurship journey which gives me immense satisfaction that YES, I am going on the right track. Hours and Hours is being spent on interacting with people and learning from them new skills such as how to fill the lacunae and improve the whole system and make it more affordable to the common people.

What is the uniqueness of your startup?

Serving with utmost quality to the health loving consumer. Availability of a large variety of affordable products without any intention of high profit-making. Always ready to serve with the best and authentic quality and service.

How do you handle the pressure and manage stress?

Being an Organic lover, I know the importance of eating healthy foods and feel the strength and vitality of the product which makes me more confident to handle pressure and stress.

There are times I come across few customers who find reluctance in buying Organic foods due to its high price without knowing its deep health benefits to his or her family, which I believe is complete insurance to the whole family. Pressure does come sometimes in the availability of products throughout the year which I am keenly working to make it available to the consumer at large.

How do you generate new ideas?

Rich experience and meeting with new people all over India and abroad keeps me motivated and helps me in learning innovative things to make this whole journey more comfortable and satisfying.

How did you come up with the name of your company?

As I mentioned previously, I am from a farmer background and 70% of our population depends on agriculture which I believe is the real winner and economic booster of our country Bharat. So, I formed my company as a patriot and salute to our Mother Earth in the name of INDYO ORGANIC, which has given so much to us as its rich biodiversity in the world.

What piece of advice would you give to college graduates who want to become entrepreneurs?

Believe in yourself. Find your strength weakness, avoid rat race, avoid comparing yourself with others. Every individual has its own unique strength. Believe in your dreams and follow them wholeheartedly. Do not panic from failure, trying again and again one day you will surely get the right path to follow and achieve your dreams. GOOD LUCK!