Paras Gaur

Where did the idea to start something like this come from? Please also talk us through your background and your journey as an entrepreneur;

It was a very impromptu decision to start this business. The plan kicked off during a coffee meeting with our co-founder Akhilesh. Over the period of time we kept pivoting the company to meet the requirements of the industry. But in the initial phase we just jumped right into it and were mostly innovating and improvising.

Why did you choose entrepreneurship over a job?

I don’t think entrepreneurship is any different from a job and I never chose anything differently. I am doing a job just like any other person out there. Bookish definition apart - I think any person doing their job with passion and is self-driven, has a never give up attitude - is an entrepreneur. In that sense, I have always been an entrepreneur.

How do you find the industry/niche that you’re in?

The media and advertising industry are shifting at a rapid speed and digital is not far behind. In fact, I think it is starting to take charge. Its unique selling point, or USP, is that it is a blend of both advertising and technology. That is what sets it apart. AdTech is constantly redefining itself. Be it AI or Identity management. We believe that there is an increasing demand for independent technology platforms such as ours and we have a very important role to play.

What’s your source of motivation?

I am a human being too. I need to use the bathroom. Just kidding… My motivation comes from my mental to-do list. I think the most unfortunate person is one who doesn’t have a task list. Most of us crib about a long to-do list. I on the other hand get motivated by that. When I know I have a long day ahead of me filled with meetings, con-calls, discussions, and decision making ahead of me, I get my daily dose of excitement.

What challenges/obstacles did you face in your journey so far?

I tend to keep a record of my success stories and moreover how I overcame my challenges. Obstacles and challenges are a part of everyone’s life. Some are big and some are small. But what is most important is to remember what to do next.

Specifically speaking, in my journey so far, the biggest challenge has been my age. Many find it hard to believe that a person my age is doing the job I do. Many have voiced it out and told me on my face that I am too young to know any better. I call it the gray hair syndrome. I am sure many millennials out there face this bias. But I mostly just keep doing what I am good at and slowly people realize that maybe older doesn’t always have to mean wiser.

Tell us about the uniqueness of your startup, please;

Our goal while building “tuttler” was to develop a user identification system for mobile devices, which can be used as the digital fingerprint system. Through various cookie policies in mobile web browsers, we have developed a ‘Mobile Tracking with cookie-less mobile device user identification system’. We did this with the help of our machine learning and artificial intelligence. We are one of the market leaders in the mobile advertising space in the country as tuttler. Mobile User Fingerprinting technology is the next generation Digital solution with analytics-driven user experience, intelligence-based decision automation, and a highly scalable mobile-first approach.

How do you handle the pressure and manage stress?

I am not someone who gets bogged down very easily. But a huge credit does go to my family. Talking to them helps me blow off my steam. I am also an avid runner and love gardening during my free time. Hobbies help me cope.

What is one strategy that you believe has helped you grow as a person/startup?

As you know Strategy is a high-level plan to achieve one or more goals under conditions of uncertainty but I believe that “Hard work and Smart work" has helped me grow as a successful person.

In your opinion what are the keys to success?

Before anything else, preparation is the key to success for any recipe and In my opinion, success is a recipe of three things - “hard work, good analytical skills, and most importantly – faith”.

What advice would you give to someone starting out as an aspiring entrepreneur?

On enquiring about what advice would you give to someone starting out as an aspiring entrepreneur, Mr. Gaur replied that “If I could sum up the term advice in a few words- achievement, accomplishment, and getting positive results this would be the mantra for aspiring entrepreneurs. Besides this - Never give up. Keep on learning and developing. Don’t be scared to evolve. This is only I can advise someone starting out as an aspiring entrepreneur.