Founder of The Calibrate
As part of VictoryTales relentless efforts to identify and share some of the meaningful stories from around the world, this time we are introducing a passionate Womanpreneur, Ms. Samriddhi Chakraborty, Founder of “The Calibrate”
It is said that there are smooth paths to promising humans and the same thing also seems to work for Ms. Samriddhi Chakraborty who did her master's in Advertising and the Creative Economy from Kingston University, London (United Kingdom) with an objective to become a Womanpreneur one day.
Ms. Samriddhi Chakraborty, after working & consulting for advertising agencies for 9 years and having the will to be her own boss, decided to go ahead with her own Digital & Data specialists firm "The Calibrate". There are very few people who think about disabled people. Ms. Samriddhi, not only gives training to them but also employ them. She has built an inclusive team to apprise the world that people with disabilities can also do what normal men/women can do.
About the company “The Calibrate” - its a Digital and Data Specialist firm with its focus pillars revolving around digital marketing, data mining, & machine learning, creative branding and strategy, and professional development. The Calibrate has managed to have another office in Singapore that handles the data mining side of “The Calibrate”
The Services “The Calibrate” offers are :
Ideation & Branding: Brand Manual & Guidelines | Production | Contests & Campaigns | Strategic Planning & Account Management
Social Marketing & Media Management: Social Media Marketing & Online Reputation Management | Search Engine Optimisation (SEO) | Search Engine Marketing (SEM) | Email Marketing
Digital Communication & Personal Development Consultation
Our exclusive interview with her:
On inquiring from Ms. Samriddhi Chakraborty about the idea to start something like this and her journey as a Womanpreneur, she apprised that;
My latent interest in becoming an entrepreneur came to light while completing my master’s at Kingston University, London (United Kingdom). It was a part of our curriculum to have to make startups and compete for inter-university. So our startup went on to win a lot of accolades and we received a lot of funding. Once I got back to India, taking pay off from my startup there, I went back to working and consulting for advertising agencies and startups, but deep in my heart I would yearn to be my own boss and after working for 9 years - I decided to go ahead with my own firm.
On requesting her, Why did she choose entrepreneurship over a job?
The ability to be your own boss and take ground-breaking decisions with regard to campaigns and strategies. Also, employ and train people with disabilities and build an inclusive team.
How do you find the industry/niche that you’re in?
Advertising has always been my passion and the idea to not change your field while forming a firm, but to continue following your passion motivated me to start my own firm. My industry is competitive, with so many agencies mushrooming across India on a regular basis - I have found my niche. A collaborative model where I work with different agencies as a team to offer the client what is best for him. Thus, as a collaborator, I have managed to have another office in Singapore that handles the data mining side of it. This gives my agency a wider edge than my supposed competitors.
What gets you out of bed in the morning i.e. what’s your source of motivation?
The urge to make it bigger and better and the dream to establish a group of companies in the next 5 years under The Calibrate banner. Right now, I have a digital wing in Kolkata and a data mining wing in Singapore.
On inquiring from Ms. Samriddhi Chakraborty about the challenges/obstacles she faced in her journey so far, She explains that;
Brands have the perception that since the agency is new and has low clientele/low brand equity - they can make them work at a dearth-cheap pricing. So I have had to say no to a lot of brands asking for services at a dearth cheap rate. This has been the biggest obstacle that I have faced as an entrepreneur.
On inquiring about the uniqueness of her startup Glow Entertainment, Ms. Samriddhi Chakraborty explained that;
My firm is all about inclusion and collaboration. I work with people with disabilities as well as normal people. And I have a lot of agencies up my sleeve with whom there is a collaborative model in place. So this offers a wider scope for my startup to operate.