Co-Founder of Mobinet Media
VictoryTales with its objective to strive and grope vigorously to bring some of the meaningful and powerful stories from around the world to empower and motivate our growing community of entrepreneurs, this time we are introducing Mr. Paras Gaur Co-Founder at Mobinet Media ( www.tuttler.com ).
With their propriety product "tuttler", a one-stop destination that engages potential customers across multiple channels by hiring technology to study and evaluate the user experience and design strategy that help your brand acquire customers. We gel up the positive user experience, and technology, with advertising strategies, to create a personalized experience to convert your target audience into customers and realize desired goals.
Besides this, Mobile User Fingerprinting Technology is the next generation Digital solution with analytics-driven user experience, intelligence-based decision automation, and a highly scalable mobile-first approach. The goal is to develop a user identification system for mobile devices, which can be used as the fingerprint system to help developers and brands to create a highly scalable model.
Mr. Gaur apprised that their strategic knowledge and keen understanding of advertising tools gave voice to their work as he believes that these two eminent qualities they have, actually work in acquiring customers and engagements.
Our exclusive interview with him:
Where did the idea to start something like this come from? Please also talk us through your background and your journey as an entrepreneur; *
It was a very impromptu decision to start this business. The plan kicked off during a coffee meeting with our co-founder Akhilesh. Over the period of time we kept pivoting the company to meet the requirements of the industry. But in the initial phase we just jumped right into it and were mostly innovating and improvising.
Why did you choose entrepreneurship over a job?
I don’t think entrepreneurship is any different from a job and I never chose anything differently. I am doing a job just like any other person out there. Bookish definition apart - I think any person doing their job with passion and is self-driven, has a never give up attitude - is an entrepreneur. In that sense, I have always been an entrepreneur.
How do you find the industry/niche that you’re in?
The media and advertising industry are shifting at a rapid speed and digital is not far behind. In fact, I think it is starting to take charge. Its unique selling point, or USP, is that it is a blend of both advertising and technology. That is what sets it apart. AdTech is constantly redefining itself. Be it AI or Identity management. We believe that there is an increasing demand for independent technology platforms such as ours and we have a very important role to play.
what’s your source of motivation?
I am a human being too. I need to use the bathroom. Just kidding… My motivation comes from my mental to-do list. I think the most unfortunate person is one who doesn’t have a task list. Most of us crib about a long to-do list. I on the other hand get motivated by that. When I know I have a long day ahead of me filled with meetings, con-calls, discussions, and decision making ahead of me, I get my daily dose of excitement.
What challenges/obstacles did you face in your journey so far?
I tend to keep a record of my success stories and moreover how I overcame my challenges. Obstacles and challenges are a part of everyone’s life. Some are big and some are small. But what is most important is to remember what to do next.
Specifically speaking, in my journey so far, the biggest challenge has been my age. Many find it hard to believe that a person my age is doing the job I do. Many have voiced it out and told me on my face that I am too young to know any better. I call it the gray hair syndrome. I am sure many millennials out there face this bias. But I mostly just keep doing what I am good at and slowly people realize that maybe older doesn’t always have to mean wiser.