How School Friends Happily Drove Us to Drink More Fresh Milk - Naturally!
From delivering just ~20 liters of milk to their neighborhood apartment block on their first day of operations, the Happy Nature entrepreneurs now oversee a farm-fresh foods brand that delivers 2000 liters of milk equivalent through their dairy and non-dairy products daily to customers’ doorsteps. Their brand is now recognized as a significant player in the premium milk industry in the city.
At the heart of the Happy Nature brand is a serious commitment towards quality of products & service through a strong focus on the entire value chain - From production to processing and finally to delivery – best quality standards and hygiene are maintained across all touch-points.
While milk continues to be their anchor product, they have expanded their product-base by adding other dairy products (ghee, paneer, and cheese) and non-dairy essentials such as artisan bread, premium eggs, natural honey and hydroponic salad leaves to their portfolio. All products are healthy, natural, and free from harmful chemicals & adulteration.
"We have moved rapidly from when we first set up in October 2018, and now have an annual turnover of about 5 Cr," commented Parth, who with Sahil, is an alumni of Don Bosco School, Delhi. Both are Engineers and MBAs - Parth from AIM, Manila, and Sahil from DCE, Delhi & XLRI Jamshedpur.
With one of the few integrated delivery companies of milk and associated fresh products in New Delhi, the company has attracted additional investments. It has since merged with Doozy Farms in Chandigarh and Wise Cow, in Gurgaon, to offer a complete Delhi NCR region-wide presence.
It's a far cry from when Parth and Sahil first began to exchange business ideas in one of their regular weekly calls while working in different parts of the world as management consultants.